Paradigm Shift?

Every so often in the business world, including the MLM world,
a paradigm shift occurs in how companies generate and run
business. One could argue, the initiation of network marketing,
as a paradigm shift within the marketing community and the
older guys amongst us have definitely seen a shift from the
cleaning product days of AMWAY.

Today I want to highlight a company called mmoguls. I recently
joined this company as they are within their prelaunch stage. I
found the concept intriguing, they essentially are trying to cash
in on a current entertainment and socialization paradigm shift
and by so doing could create a whole new paradigm shift in the
MLM world!

MMOGULS is creating a MLM distribution network for online
video games and social networking sites. Yes online video
games. Sound crazy, well it may be but consider a few points.

• The one-day record holder for a movie premiere was
Spiderman 3, which brought in $59 million in ticket
sales on its opening day. MGM’s James Bond movie
just surpassed it last week with $79 million. Grand
Theft Auto IV, a video game, recorded sales of $310
million... on its first day.
• For the first time last year, the video game industry
surpassed the movie industry in gross sales.
• 68% of households in the United States play computer
or video games. Game software sales were $2.6 billion
in 1996, and by 2006 they had reached $7.4 billion.
• Forty-seven percent of video game players are between
the ages of 18 and 49. The fastest growing demographic
is the 50-plus crowd.

This is not even including the massive Asian market. Let’s take a
look at one example, World of Warcraft. Chances are you have
heard of it, or you are playing it right now on your dual monitor.
If you haven't, I bet you would be surprised to know many of your
friends probably do. Now I am sure you are thinking, "If I was 20
something or so maybe, but not my friends, not at my age". Well I
know several partners that are diehards, we are talking 40, 50+
year old extremely successful men battling it out day in and day
out in the virtual world of AZEROTH.

The game itself has 10 million subscribers which at $15.00 a
month pop brings in about 150 MILLION dollars EVERY MONTH.
No shipping, no bottling, no tied up in customs, no tied up in our
eastern carrier hub, no physical product. Every month people pay
for digital information and this information has created its own
economy in the form of gold farmers.

With this in mind, who wouldn’t want to cash in on this emerging
entertainment venue. MMOGULS also plans to include some sort
of 3D social network within its business strategy. That being said,
their flagship game is a MMORPG (Massively Multiplayer Online
Role Playing Game) based upon a top rated science fiction movie
and TV series under contract with a major motion picture studio.

The game will feature team combat as well as team problem
solving. As the TV series progresses, storylines within the online
game will tie into episodes that have been recently broadcast. The
game is coming out this summer, and with strong reviews so far, it
looks as if they will catch a market. Currently you can enroll and
your monthly fee goes towards your virtual mall and social site but
will include the games when they become available.

In conclusion MMOGULS has a great idea coupled with a growing
industry, so let the games begin and start make some fun and a lot
of money together!