Tuesday, January 27, 2009

THIS IS WHERE MMOGULS WILL SHINE.



Gaming is social. Perhaps once upon a time 15-20 years ago that was a hard concept to conceive. Visions of kids in front of Atari Home Entertainment Systems holding joysticks and place space invaders. Sure the family might gather around and watch, laugh a bit even play a game or to but despite being interactive media, it wasn't socially interactive. Most people could point at a lively game of Scrabble and name a dozen ways it was more social than video gaming.

The genre evolved of course. First came the video arcades. Lots of people would go, mostly kids, and hang out at the mall. If you're from my generation then you remember these years fondly. Plopping quarters into Pacman, Gauntlet, Pole Position and more. Kids would gather round certain games and you could argue this was social, it certainly was a hang out. But just doesn't compare to the hobby as it stands today.

Gone are the days of video arcades. These days video gaming pervades every part of our lives. Even our cell phones play games more sophisticated than those old arcade games. Combined with an online world, everyone has (or has heard of) Facebook, Myspace, Itunes, Google. We can't live without our internet connections. Food, music, directions, movie tickets even just grabbing the news. Not too mention all the ways we stay connected using online tools from instant messages over the phone to e-mail and more.

It's only natural than that video games have evolved. Online is where it's at. Even if you don't play online games you probably know someone who does. Eight years ago it was not something people talked about but these days whether or not it's creating a virtual band in Guitar Hero or Rockband or talking about your latest adventure in world of warcraft, it seems like everyone is doing it.

ENTER MMOGULS. All these gamers are paying to play online. Companies everywhere are making millions of gaming addictions, game sales. The entertainment industry sells billions in video games every year generating more revenue than Hollywood. All of what was a closet hobby just 10 years ago. Some games are even subscription based, people pay a regular monthly fee to continue playing a product, up to $20 a month! That's a far cry from the 25 cents a game mentality of the old video arcade.

But if all this money is being made off of video gamers, how come so few of them every have opportunities to get something back? In this day and age of frequent flyer miles, credit cards that pay you back, valuable customer rewards programs, why is no one rewarding the gamers? After all the multi-billion dollar industry of video game entertainment wouldn't be where it is without the hard earned money of the gamers themselves.

THIS IS WHERE MMOGULS WILL SHINE.
MMOGULS is not just a social network, it's an incentivized social network. Partnering with video game developers to reward loyal gamers for doing what they do best, playing games. Giving back free subscriptions, game time, t-shirts coffee mugs all for what gamers already do, play games. MMOGULS recognizes that these individuals are what makes this industry shine, and bringing them together under a common community that rewards them for participation is what MMOGULS endeavors to do.

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